Fit-Plans is a food plan small business located here in Montreal, Quebec. What makes them special is that they've created a food weight system that give you the exact amount of food you need for your diet. This is also extremely effective method to reduce food waste considering the portions per meal are specific so both the consumer and Fit-Plans must consume and produce this exact amount.

LIDER Marketing created a massive amount of content through conducting a professional photoshoot and video shoot. 

For social media, platforms were evaluated and a strategy was put into place for the development and management of each social media platform.

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